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Wed, Jun 15



New Urban Tourism Strategies & Best Practice (EN+NL)

Maya Janssen (amsterdam&partners), Stephanie Mathas (RAI Amsterdam), Maarten Bruinsma (Amsterdam Gastvrij) & Noelle Bongers (Hotelschool The Hague) share new insights and best practices related to the question "How can the tourism sector contribute to the development of sustainable urban tourism?"

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New Urban Tourism Strategies & Best Practice (EN+NL)
New Urban Tourism Strategies & Best Practice (EN+NL)

Time & Location

Jun 15, 2022, 3:00 PM – 4:30 PM



About the Event

The Corona pandemic made tourism come to a hold. Overtourism turned into no tourism overnight. Policy-makers and tourism stakeholders were confronted with big challenges, but the pandemic also provided a unique opportunity for the tourism sector to re-invent itself in a sustainable and regenerative way. Where do we go from here?

We invited Stephanie Mathas from RAI Amsterdam and Maya Janssen from amsterdam&partners to share their insights and best practise in an interactive webinar setting. 

Het vernieuwd verhaal van Amsterdam met Maya Janssen (manager amsterdam&partners) - NL

Bewoners, bedrijven, kennisinstellingen, culturele  instellingen, makers en ondernemers, vertellen allen hun eigen verhaal.  Maar wat is de rode draad in dat verhaal, wat is die verbindende  identiteit die ons inspireert en wat maakt ons 'trots'  zijn om in Amsterdam te leven, werken en de stad te bezoeken? Het  herontwerp bezoekerseconomie 2021-2025 stelt dat een nieuw imago nodig  is om mensen te verleiden die de stad verrijken in plaats van uithollen  en dat het begrip vrijheid herladen moet worden.  De afgelopen periode is door amsterdam&partners uitgebreid inzicht  verzameld over de identiteit en het huidige beeld van Amsterdam onder  alle doelgroepen. Graag nemen we jullie mee in waar we staan en horen  ook van jullie graag wat de stad zo bijzonder maakt

Discover the 'hidden' social value of your company by Stephanie Mathas (SCR manager RAI Amsterdam) - EN

In the context of many social challenges, where can our industry be  part of the solution? Our industry has the power to make a difference.  Stephanie presented a new perspective on the value of our business. She  shared examples on how our industry can have a positive impact to  society by connecting social needs with ‘hidden’ value.

With: Stephanie Mathas, MVO (CSR) Manager, RAI Amsterdam BV.

The Art of Meaningful Hosting by Maarten Bruinsma (Chairman Amsterdam Gastvrij) & Noelle Bongers (Master Student Hotelschool The Hague) - EN

Maarten Bruinsma: How can we bring visitors and residents together in a more durable and resilient form of tourism? How can we bring our visitors off the beaten track and "close the gap" towards a meaningful shared experience ? We will show how the Bed & Breakfasts as a small-scale, personalised accommodation sector can play a crucial role towards a non-extractive visitor economy for all.

Noelle Bongers: How can meaningful  connections between tourists and residents be made, having a positive  impact on the city. How can socio-cognitive mindfulness play a role in  improving the tourist experience so there is a learning aspect, also in  how Bed & Breakfasts and vacation rentals can be protected.

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