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June 15-19

Reinvent Tourism is part of the EU Tourban Accelerator Programme 
that supports sustainable urban tourism in Europe 


Reinvent Tourism 
How can tourism be of true value to a destination?

Just a little while longer and the tourists will return to Amsterdam. How do we turn this into a celebration - not only for our box office, but also for residents, sustainability and the beauty of our city?
New tourism is co-creation. We bring together various innovators of the visitor economy. Join the discussion about the tourism of the future and experience special activities. Under events you will find online and offline session organised by our growing community of change-makers. 


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Join our Reinvent Tourism Festival 

If you are involved in tourism, either professionally or as a resident, we invite you to participate in all the events that appeal to you. Experience and design activities that allow visitors to make a positive contribution to a destination. Meet scientists who will help you with their insights. Get inspired by hotels that connect their guests with the neighborhood. Or work on a revenue model for your sustainable tourism business.






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Clink Noord

What kind of visitor are you, a Heritage Hero or Sustainability Warrior or...?

Take our quiz to find out and get a chance to become Mrs or Mr Dream Visitor!

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Expand your view of tourism and get inspired by researchers from different institutions that share their work. A unique opportunity to join the discussion with researchers.



Let's transform public space to be more green, inclusive, sustainable and fun! Meet innovative pioneers like ROEF or Waag who research and initiate transformation of public space.